Engineering and design for products that can’t afford to miss.
DoubleTap builds custom websites, platforms and internal software for streaming, SaaS and commerce teams. Senior-only team, one point of accountability, code you own outright.
- founded
- 2017
- team
- senior-only
- sectors
- streaming · saas · commerce
- typical start
- 2–3 weeks out
- status
- taking Q4 work
Selected clients
- Hulu
- Auth0
- Italic
- Raven Health
- Elite Hockey HQ
Four capabilities, held to a standard that makes a fifth unnecessary.
Every engagement is run by the people doing the work. No account layer, no junior bench, no discovery theater.
Web platforms
Marketing sites, franchise launches and CMS architecture built to survive a traffic spike and a rebrand.
Product design
Interface systems, prototypes and design direction — shipped as working code, not a deck.
Applications & APIs
Internal tools, dashboards and integration layers for teams whose real work lives between systems.
Cloud & reliability
Infrastructure, observability and release process, set up so your team can own it after we leave.
Selected work
2019 — 2026- +41%Rep productivity, first quarter post-launch
- −64%Weekly admin time · ~14 hrs to ~5 hrs per rep
- 3.8×Faster proposals · 4.2 days to 1.1 days
Seven disconnected sales tools collapsed into one platform
Pipeline management, audience insights, proposal generation and performance analytics rebuilt as a single interface for Hulu's ad-sales organisation — so reps spend their week selling instead of reconciling systems.
A 65-page marketing site rebuilt on Next.js without losing a URL
An aging WordPress theme replaced with a custom platform — every live URL and every word of copy matched 1:1, so years of search equity carried through the cutover intact. Shipped with a design system, a demo funnel wired into HubSpot and a CMS the marketing team runs without engineering.
- 65Marketing pages rebuilt at 1:1 URL and copy parity
- 101Blog posts migrated with zero URL changes
- 4International design awards for the build
- +34%Checkout completion on a custom Stripe Connect flow
- 1.1sMobile page load, down from 4.2 seconds
- 0Unplanned downtime across the Shopify cutover
Off Shopify, onto a platform built for a manufacturer-direct model
A full platform replacement — custom commerce software, a rebuilt storefront and hardened payment infrastructure — cut over with no unplanned downtime and none of the constraints that came before it.
An interactive sales app that retired the slide deck
Live product demos and built-in talk tracks replaced static decks, so the identity platform could sell itself in the room.
A ground-up platform rebuild in an eight-week sprint
Team management, stat tracking and a properly responsive UI for the players and coaches the old platform was failing.
A sports platform designed, built and launched from zero
React Native across iOS, Android and web on a Node and Postgres API, architected to scale horizontally from the first deploy.
An animation-rich documentary site delivered against a fixed date
Built from intricate agency designs for a rhino-conservation film, on time and with no scope traded away.
About DoubleTap Consulting
The questions that come up first.
What does DoubleTap Consulting do?
DoubleTap is a software consultancy that builds custom websites, product platforms and internal software, mostly for streaming, SaaS and commerce teams. It was founded in February 2017, works remotely from the United States with clients anywhere, and has shipped more than 25 products and platforms for companies including Hulu, Auth0, Italic and Raven Health.
Who actually does the work on an engagement?
The senior engineers and designers who scoped it. There is no account layer between you and the build, no junior bench and no offshore hand-off — the people you talk to are the people writing the code.
How long does a typical engagement run?
Between six weeks and twelve months, depending on scope. Recent work has ranged from a six-week site build and a ten-week MVP to a 28-week platform consolidation for Hulu's ad-sales organisation and a twelve-month commerce replatform.
How soon can DoubleTap start, and what happens first?
A typical start is two to three weeks out. It begins with a 30-minute scoping call with the people who would do the work: scope, sequence and a straight answer on cost.
Who owns the code and the design at the end?
You do, outright. Infrastructure, observability and release process are handed over set up so your own team can run the thing after DoubleTap leaves, rather than staying dependent on the firm that built it.
What does DoubleTap build with?
Next.js and React on the web, React Native where a build has to cover iOS, Android and web at once, and Node with Postgres behind them. Recent engagements have included a custom Stripe Connect checkout, a HubSpot-integrated demo funnel and CMS architecture a marketing team runs without engineering.
Tell us what you’re building. We’ll tell you what it takes.
A 30-minute scoping call with the people who would do the work — scope, sequence and a straight answer on cost.